The new Sekonic PRODIGI COLOR C-500 and C-500R is the world's only photographic color meter designed to read spectral sensitivity of both color film and CCD and CMOS sensors used in modern digital still and DV cine cameras. Serious photographers and cinematographers know that good lighting and proper exposure are more important now than ever. With the higher demands of today's digital medium, garbage in can mean hours of postproduction. They know that color is a critical factor when multiple light sources are involved. Changing reflectors, adding diffusion or adjusting power levels will result in a color temperature change that needs to be corrected. They know that taking the time to do it right is always a good investment because perfect in always looks better than an image that has been adjusted.